Cost Per Follower Calculator
Find out exactly how much each follower has or will cost you with this useful
Cost Per Follower Calculator.
Feel free to experiment with different scenarios to help you understand how much your audience has cost
you. Use it to work out your Cost Per Follower or the number of followers you would need to hit a
specific target.
Cost Per Follower Calculator
How to Use This Calculator
On most social networks, there is an option to advertise your profile. The
success metric for this type of ad campaign is followers.
Put the number of followers you have (or gained) in the above calculator and the amount the ad
campaign cost you. This calculator can help you work out your results and plan for the future.
By calculating your cost per follower each month and recording it, you can budget accordingly and
ensure your ad campaigns are working as well as possible.
The True Cost Per Follower
You can also use this calculator to work out the ‘true’ cost of each of
your followers. To do this, you need to include costs such as:
- All of your advertising costs on the platform, regardless of the goal
- The amount you spend on social media programmes (such as schedulers)
- The cost of the time you spend on your social account
How to Calculate Cost Per Follower
The equation for cost per follower is:
