Email Bounce Rate Calculator

Use our helpful email bounce rate calculator to work out the bounce rate of a single email campaign or across multiple email campaigns.

You can also use it to derive the number of bounces or attempted email sends to hit your goals, as well as to calculate your email delivered rate (non-bounce rate).

Bounce rate is a useful metric to optimise your email campaigns with. Use this free calculator to review and improve your performance, or to speculate about different scenarios.

Email Bounce Rate Calculator

Result Bounce Rate
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What is Open Rate?

An Email Bounce Rate Calculator is a tool that allows you to track and evaluate the bounce rate of your email campaigns. The bounce rate is the percentage of emails not successfully delivered to their intended recipients.

These bounces fall into two categories: Hard Bounces and Soft Bounces.

  • Hard Bounce:
    This happens when an email cannot be delivered because of a permanent problem such as an incorrect email address or a non-existent domain. Hard bounces are often caused by issues that prohibit the email from reaching the intended recipient. These addresses should be removed from your mailing list.


  • Soft bounce:
    It is caused by a temporary issue such as a full mailbox or a server error. Soft bounces may resolve themselves over time and email systems often try to resend messages before assigning them as undelivered.

How to Calculate Email Bounce Rate

To calculate the email bounce rate, divide the number of bounced emails by the total number of emails sent. Here's a step-by-step guide to calculate your email bounce rate:

Email Bounce Rate = (Bounces ÷ Attempted) x 100
The equation for change is:

Steps:

  • Determine the total number of emails sent:
    This represents the total number of emails sent as part of your email campaign. It covers both successful and bounced emails.


  • Identify the total bounces:
    Count the number of emails that have been bounced. Bounces are classified as hard or soft bounces based on the nature of the delivery failure.


  • Apply the Formula:
    Put the values into the formula: Bounce Rate = (Total Bounces / Total Emails Sent) × 100


  • Calculate Bounce Rate:
    Make calculations to figure out the results. Multiply the answer by 100 to get the percentage.


    • Example:

    Let’s say you sent 1,000 emails in a campaign and 50 emails bounced. Then the calculations will be as follows:
    Bounce Rate = (50 / 1,000) × 100 =5%

    So, the email bounce rate for this campaign will be 5%.

Interpretation:

A lower bounce rate suggests better deliverability and a stronger email list.

A higher bounce rate may suggest concerns with the quality of your email list or the email distribution process.

Why Email Bounce Rate Calculator is important?

An Email Bounce Rate Calculator is helpful for a variety of purposes in email marketing and communication. Understanding and analyzing bounce rates can provide useful information about the effectiveness of your email marketing and the health of your email list. Here are some major reasons why an Email Bounce Rate Calculator is important:

  • Email List Quality Assessment:
    Bounce rates let you determine the quality of your email list. High bounce rates may suggest that email addresses are outdated or incorrect which contributes to a decrease in deliverability.


  • Maintaining sender reputation:
    Consistently high bounce rates can damage your sender's reputation. Email service providers utilize sender reputation to determine whether your emails are sent to recipients' inboxes or marked as spam.


  • Improved Deliverability:
    Monitoring and managing bounce rates allows you to make proactive efforts to improve email deliverability. This involves eliminating invalid email addresses, updating contact information and following best practices.


  • Identifying Issues Early:
    Calculating bounce rates regularly allows you to spot problems with your email campaigns early on. Addressing these issues as soon as possible can keep them from escalating and harming your whole email marketing approach.


  • List of Hygiene and Maintenance:
    Bounce rates demonstrate the necessity of list cleanliness. Cleaning and maintaining your email list regularly including the removal of incorrect or non-responsive email addresses will help you reach a healthier and more engaged audience.


  • Optimal Campaign Performance:
    Bounce rates provide important data regarding the performance of your email marketing. It allows you to identify which campaigns or audience groups may require modifications or focused upgrades.


  • Compliance with regulations:
    Managing bounce rates is consistent with email marketing standards and best practices. It ensures that you follow anti-spam rules and guidelines which allows you to keep a favorable reputation with both recipients and email service providers.


  • Resource Efficiency:
    Reducing bounce rates improves resource efficiency. It saves you time and money by not sending emails to invalid addresses which enables you to focus on interacting with an audience who is more likely to receive and interact with your message.


  • Optimizing Marketing Budget:
    Efficiently managing bounce rates can help you optimize your marketing budget by allocating money to initiatives that are more likely to reach and engage with your intended audience.