Facebook Engagement Rate Calculator

We have provided a useful Facebook Engagement Rate Calculator below. Use it to work out your Facebook Engagement Rate as well as derive the total reach and engagements you would need to get a specific Facebook Engagement Rate.

Feel free to experiment with different scenarios in order to help you better understand this metric.

Facebook Engagement Rate Calculator

Total Engagements

Total Reach

Result Engagement Rate

0 %

How to Calculate Facebook Engagement Rate

The equation for Facebook engagement is:

Facebook Engagement Rate = (Engagements x 100) ÷ Total Reach

On Facebook, any positive interaction with a post or ad counts as an engagement. This includes reactions, shares, comments, and clicks (on links, videos and images). They don’t include negative interactions such as hiding or reporting posts, or unfollowing pages.

Where Can I Find These Numbers?

Unfortunately, Facebook doesn’t make it easy for you to find this information. There are no reports which will directly report on Engagement Rate within Facebook, so you will have to calculate it yourself.

We have signposted all the places to get these stats below.