Follow Ratio Calculator
We have provided a useful online Follow Ratio Calculator below to work out your
Follow Ratio. If you believe the hype, it will also help you work out how cool you are (on social media
anyway), as it’s also known as a Cool Ratio.
Feel free to experiment with different scenarios in order to help you understand this metric better. Use
it to work out your Follow Rate as well as derive the number of followers or accounts you would need to
get a specific Follow Ratio.
Follow Ratio Calculator
What is a Follow Ratio?
FollowRatio stands for Followers Per Acquisition or Followers Per Action.
Follow Ratio is the number of followers compared to the number of accounts someone is following on
Twitter or Instagram. It is also known as the Follower to Following Ratio and occasionally as your
Cool Ratio.
Followers Per Action means that a payout is triggered every time an ad causes a specified action.
This
could mean anything in theory, but in practice is usually used for form sign-ups.
Follow Ratio is generally considered a good measure of how ‘good’ an account is. This is because the
most interesting Twitter or Instagram accounts will have far more people following them than they
are following themselves.
Think of it this way – imagine everyone (including Oprah) followed just their family members and
Oprah on Twitter. This would mean Oprah would have loads of followers but still only follow a few
people.
How to Calculate Follow Ratio
The equation for Follow Ratio is: