TikTok CPM Calculator

Use this TikTok CPM Calculator to determine how much ads cost to place on TikTok.

CPM is the price per 1,000 ad impressions (an ad impression is a single time an ad is shown on TikTok). When using the Reach objective in TikTok you are charged on a CPM basis.

As TikTok is a powerful branding and community-building platform, it can make a lot of sense to use Reach advertising on it.

TikTok CPM Calculator

Feel free to experiment with different scenarios in order to help you understand this ad pricing model better.

TikTok CPM Calculator

Cost

AD Impressions

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Result CPM

How to Calculate CPM

The equation for CPM is:

CPM = (Ad Spend ÷ Ad Impressions) × 1000

What Does CPM Mean?

CPM stands for Cost Per Thousand Impressions (with M standing for mille - which is French for 1,000 ). It is one of the most common ad pricing models.

The minimum level to start being able to judge the success of an ad campaign is 1,000 impressions. This is because, at lower levels of exposure, random events can skew results.

For example, clicks can occur by accident on a single ad. Or else a single very interested user can generate 100 ads in a day but is still likely to click on only one from any advertiser.

Therefore performance can be better measured after more ad impressions have been seen, and this randomness has been weeded out. This is what makes 1,000 ads a sort of basic unit in online advertising.

CPM Advice

In most cases, a CPM advertising deal is the best type of deal a website can get. This is because the website will still get paid regardless of how well an ad campaign performs.

However, this does not mean the publisher should get lazy! Optimising ads towards clicks (at the very least) always makes sense, as it will help gain repeat business.

A CPM deal can also be great for advertisers who are simply looking to spread their message far and wide. As long as an ad buyer is willing to accept restrictions, they can often buy ads at a very cheap CPM.

For example, buying ads on a 'blind' basis (where the buyer doesn't know which exact sites the ads will go on). This can still be a relatively risk-free proposition, as even blind ad networks will make promises as to the type of site they use.